Join our extraordinary Northern Sky team and work and play in beautiful Door County.

Northern Sky is seeking applications for the position of Marketing Director & Events Coordinator. The Marketing Director has primary responsibility for all strategic and tactical marketing activities, as well as coordinating stewardship, fundraising, and marketing events for Northern Sky. The ideal candidate will have experience in developing and managing marketing budgets, plans, and strategies as well as achieving performance metrics.

You’ll be enabling well over 30,000 people to experience Northern Sky’s amazing original productions. The position requires a positive team player with a “can do” attitude, a creative thinker with the ability to manage projects simultaneously, an interest in the performing arts and the ability to articulate their importance. If you’re familiar with Northern Sky, that’s a plus.

Degree in Marketing or Arts Administration preferred.
Salaried position. Health insurance and HRA available.

If you’re interested, please send your resume or a summary of your work history and job skills to our Associate Managing Director, Holly Feldman at holly@northernskytheater.com.

GENERAL RESPONSIBILITIES

• Primary responsibility for all strategic and tactical Northern Sky Theater marketing activities.
• Responsible for achieving performance metrics determined by Managing Director. 
• Compile sales reports, demographic reports and statistical reports as requested by Managing Director.

JOB DESCRIPTION

Marketing Direction:

• Responsible for development of seasonal marketing budget, plans and strategies with input from Managing and Artistic Directors.
• Work with Managing Director in creating and managing department budget and marketing plans that articulate focused and diverse efforts to meet or exceed earned revenue goals.
• Develop, manage, and maintain organizational communication vehicles using traditional and innovative communication techniques, including e-mail, social media, weekly newsletters, website, radio, video, brochures, rack cards, ads, programs, signage, posters, etc.
• Responsible for Press Release Strategy and Calendar. Develop a robust and creative variety of releases that keep our name and programming in the public eye continuously throughout May – Oct time frame.
• Develop and implement Word-of-Mouth Strategies and action plan.
• Define design and branding goals with Managing Director and Artistic Director. Communicate design and branding goals and objectives to 3^rd party graphic designers.
• Serve as the lead staff member responsible for market research and analysis, and in planning for, ensuring, and measuring patron satisfaction.
• Analyze sales numbers in comparison to the marketing budget in order to find the profit margin and which campaigns were most effective.
• Develop successful strategies and campaigns that attract new customers and keep current clients.
• Conduct data research to grow and maintain customer database.
• Partner with analytics & agency teams (Brilliant Marketing) to create insights that lead to marketing efficiency.

• Leading marketing campaigns from idea stage through to their execution and implementation.
• Managing and completing work on time for multiple content writing projects.
• Coordinating and producing compelling writing that the company’s target market may be interested in reading about.

Content Management:

• Coordinate website design and maintenance with Tweak Media.
• Maintain proficiency in WordPress and HTML markup language to do site design and updates in-house.

• Ensure website content remains concise, current and dynamic.
• Ensure functionality of mobile site and online merchandise sales process and cataloguing Square.
• Responsible for advertising including purchasing, placement, design, and monitoring of print and electronic ads.
• Coordinate, catalog, and archive production photography and videography.
• Design and manage all bulk emailing (via Constant Contact), including press releases, newsletters, alerts, etc.
• Select photos for marketing and press use from the full set of digital proofs. Edit in Photoshop, if necessary.

Social Networking:

• Assume administration of Northern Sky’s social pages (Facebook, Instagram, TikTok, Twitter, TripAdvisor, YouTube), and maintain a minimum of one post per performance day during the summer and fall seasons, and five posts each week during the off-season.
• Creating and scheduling posts for multiple social media channels.
• Become proficient in the use of Constant Contact and implement eNewsletter plan, in accordance with Proofing Policy.

Digital Marketing:

• Monitor and update online media campaigns to keep them fresh and effective. Coordinate with Brilliant Marketing on Google Ads implementation.
• Build strategies to publish display, social media, SEO and web advertisements.
• Report and present performance results to the Managing Director and Board of Directors.

Public Relations:

• Assist Managing Director and Director of Development by serving as another spokesperson within the arts community as needed.
• Cultivate and maintain media contacts in order to generate relevant stories, interviews and other media coverage for the company.
• Coordinate and oversee photo sessions.
• Cultivate and maintain contacts within the Door Peninsula communities by attending Spring and Fall association meetings/dinners to build and sustain strategic marketing partnerships, sponsorships, and cross-promotions with community organizations and businesses.
• Solicit, schedule and organize media interviews (print, radio and TV) for productions or about the company in general.
• Support NOVA and IDEAS Task Force communication efforts within the Door County community.

Special Events:

Together with the Managing Director, manage the stewardship, fundraising, and marketing events. (Approximately four major events and six public relations event.) Develop and implement a strategic plan for Northern Sky’s high-level special events to enhance the organization’s image, brand, and attractiveness as a worthy focus of charitable giving and external recognition. Coordinate and manage fundraising and donor appreciation special events, including planning, designing, contracting with vendors, printing and disseminating information and invitations, tracking income and responses, coordinating entertainment, executing events, acknowledging donors and other partners, and generating income and expense reports.​

• Create partnerships with restaurant establishments, food trucks, and caterers to provide beverage and food options for guests of Northern Sky for these events.

• Prospect, cultivate and solicit event contributions from individuals and businesses.
• Collaborate with all departments across Northern Sky to ensure effective event communication, organization, and execution.
• Assist the Special Events team, managing guest lists, working registration table, and other duties as directed.

Merchandising:

• Obtain approvals/permissions from authors as required for show-specific merchandise.
• Supervise/delegate order placement and inventory tracking.

Other Personal Attributes

• A positive team player with a “can do” attitude.
• Creative thinker with the ability to pivot and handle adversity while managing multiple projects.
• An interest in the performing arts and the ability to articulate their importance.
• Strong familiarity with Northern Sky Theater, our brand and our patrons.
• A self-starter with a strong work ethic and commitment to excellence.
• A solid team player who also can work independently when necessary.
• Detail-oriented with ability to set priorities and deadlines.
• A poised and professional composure.
• Good judgment and ability to be discrete in communications.
• Sense of humor a must.
• Available to work occasional weekends and evenings during the busy season with flexibility in the off-season.

Want to join the Northern Sky team this summer and fall season?

Afternoon and evening merchandise and concessions staff shifts are available at both the Northern Sky Creative Center in Fish Creek and the Amphitheater in Peninsula State Park.
Positions vary: 15-30 hours per week. $17.00 per hour.

If you have these four skill sets, we can teach you the rest… 

• Excellent customer service skills.
• Ability to work accurately in a fast-paced environment.
• Detail oriented.
• Comfortable and capable with computers, credit card machines, and calculators.

If you’re interested, please send your resume or a summary of your work history and job skills to our Ticket Office Manager, Becky DeLisle at becky@northernskytheater.com.

High school or college students welcome!